Puma Picks Droga5 for Global Duties
Sportswear brand consolidates its global account with the agency’s New York office.
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Droga5 Picks Up Speed with Puma
Not worked with the creative hot shop Droga5 yet? You might get your chance. The agency is set to close out 2008 on a bit of a tear, having just been named to handle Puma’s global marketing account, with an estimated budget of $100 million US. According to published reports, this marks the first time the brand has consolidated its ad duties with one agency. Droga5 will work closely with Puma’s in-house marketing team, which has previously worked with a wide range of creative and production resources around the world. Its assignment reportedly includes a new branding campaign and well as new product launches. Most recently, the office landed creative assignments from new-age household products brand Method.
Not worked with the creative hot shop Droga5 yet? You might get your chance. The agency is set to close out 2008 on a bit of a tear, having just been named to handle Puma’s global marketing account, with an estimated budget of $100 million US. According to published reports, this marks the first time the brand has consolidated its ad duties with one agency. Droga5 will work closely with Puma’s in-house marketing team, which has previously worked with a wide range of creative and production resources around the world. Its assignment reportedly includes a new branding campaign and well as new product launches. Most recently, the office landed creative assignments from new-age household products brand Method.
