PUMA wants you to Find Your Flow
The sports brand and a host of football stars let us in on what it is that separates the great from the good.
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Credits
View on- Agency Lafourmi/Paris
- Production Company Cream
- Director Julien & Quentin
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Credits
View on- Agency Lafourmi/Paris
- Production Company Cream
- Director Julien & Quentin
- Final Grade Emiliano Serantoni
- Talent Antoine Griezmann
- Talent Sergio Aguero
- Talent Luis Suarez / (Talent)
- Talent Romelu Lukaku
- Talent Ada Hegerberg
- Talent Marco Reus
- Editor Julien & Quentin
- Talent DJ Snake
- Talent Mario Balotelli
- Talent Samuel Umtiti
- Talent Jan Oblak
- Copywriter Xavier Yonter
- Copywriter Jordane Rabute
- Art Director Julien Hablainville
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Credits
powered by- Agency Lafourmi/Paris
- Production Company Cream
- Director Julien & Quentin
- Final Grade Emiliano Serantoni
- Talent Antoine Griezmann
- Talent Sergio Aguero
- Talent Luis Suarez / (Talent)
- Talent Romelu Lukaku
- Talent Ada Hegerberg
- Talent Marco Reus
- Editor Julien & Quentin
- Talent DJ Snake
- Talent Mario Balotelli
- Talent Samuel Umtiti
- Talent Jan Oblak
- Copywriter Xavier Yonter
- Copywriter Jordane Rabute
- Art Director Julien Hablainville
Do you know flow? If not, don't fret - PUMA's new campaign from Paris-based agency LAFOURMI is here to help you find it.
Kicking off with a pair of footie fans discussing the fundamentals of 'flow', The Flow soon launches into a madcap medley of dance, poses and soccer skills, using animation, fast-paced editing and a variety of aspect ratios and image containers to keep the pace pumping.
Perfectly handled by Julien & Quentin of Cream Productions, the comedic beats, confident presentation and un-flashy cameos (including Luis Suarez and Marco Reus amongst others) make this a fun, fast-flowing ride.
To accompany the film, and continue the 'flow' concept, LAFOURMI also created an album title, album cover and Spotify mixtape for a handful of PUMA's football figureheads - Agüero, Suarez, Reus, Balotelli, David Silva, recent Ballon d’Or winner Ada Hegerberg, along with French World Champions Antoine Griezmann and Samuel Umtiti.
ABOVE: The playlists' album covers.
Each of the playlists, curated by the player themselves, can be discovered exclusively on the campaign’s partner platform, Spotify.
Here is the list in full:
