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Betclic – The Wave

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It's fairly common for football commentators to use hyperbole like "the strike heard across the nation", but, in this stylish spot for Frech gambling site Betclic, the exagertaion turns out to be accurate.

Following a shockwave in reverse, as the effects of its ripple are felt by numerous people, The Wave gives us a delightful visual interpretation of the impact of a result.

Shot by Quad's Bruno Aveillan from a creative idea through Marcel, this smartly realised metaphor undulates with energy.

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