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Credits
View on- Agency R/GA/New York
- Production Company In-House at Agency
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Credits
View on- Agency R/GA/New York
- Production Company In-House at Agency
- Chief Creative Officer Ari Halper
- Associate Creative Director Artiana Wynder
- Creative Director Chris Parker
- Group Executive Design Director Han Lin
- Executive Creative Director John Berman
- Associate Creative Director Julian Soto
- Creative Director Nicolas Valencia
- Group Creative Director Ryan Adair
- Content Studio Director Erica Jensen
- Associate Content Producer Erin Stella
- Associate Editor Harvey Choi
- Executive Content Producer Jennifer Arcese
- Editor Jordi Kosoy
- Senior Editor Justin Sirizzotti
- Content Studio Director Lisa Greenleaf
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Credits
powered by- Agency R/GA/New York
- Production Company In-House at Agency
- Chief Creative Officer Ari Halper
- Associate Creative Director Artiana Wynder
- Creative Director Chris Parker
- Group Executive Design Director Han Lin
- Executive Creative Director John Berman
- Associate Creative Director Julian Soto
- Creative Director Nicolas Valencia
- Group Creative Director Ryan Adair
- Content Studio Director Erica Jensen
- Associate Content Producer Erin Stella
- Associate Editor Harvey Choi
- Executive Content Producer Jennifer Arcese
- Editor Jordi Kosoy
- Senior Editor Justin Sirizzotti
- Content Studio Director Lisa Greenleaf
Created in-house at R/GA with creative direction from Chris Parker, this upbeat campaign from the diagnostic healthcare company encourages people to understand their health by using their range of self testing kits.
Put Your __ To The Test sets the brand apart from the common conventions of health advertising with bold graphics, colourful imagery and subtle hints at cheeky jokes.
The spot is composed of a quick succession of fun, artistically shot scenes that feature people, pets, fruit and vegetables, all satisfyingly transitioning in time with the song Perfect Human Specimen by Lynks.
