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Hinge – Deli

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Let's face it, if you're looking for long-term love and your dating app is a prominent fixture on your phone, it isn't really doing its job properly.

Taking this insight to its gruesome inevitability is Red Antler's latest spot for Hinge, in which cute mascot Hingie gets consistently obliterated for the sake of fondness, reinforcing its tagline of the “dating app designed to be deleted”.

Co-directed by Aspekt’s Michelle Eismann and RBG6, and backed with a seriously entertaining VO, this humorous campaign is a kooky way of highlighting a smart point.

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