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General Mills – Prom Dress

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Do you know what you really want? In a brilliantly odd new campaign, Erich & Kallman has created a series of spots for Reese’s Puffs cereal in which angst-filled teens passionately proclaim what they want, until finally arriving at what they really want. The spot was directed by Mike Warzin with VFX through Timber.

General Mills – DMV

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General Mills – Tower of Type

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Want to see more? Check out our interview with Erich & Kallman's Creative Director/Partner Eric Kallman here.

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