Renee Krumweide Joins Alldayeveryday As Executive Producer

Award-winning production and entertainment company Alldayeveryday announces an exciting new addition to their management team, with Renee Krumweide joining as Executive Producer, to head up the commercial division. The hire comes on the heels of John Kaplan joining Alldayeveryday as Partner and President, kicking off a year of growth for the company.

Krumweide comes to Alldayeveryday with two decades of experience building connections and businesses across the advertising and entertainment industries and a reputation as a thoughtful matchmaker of today’s best creative talent. In 2012, she joined forces with Raquel Elfassi to form R&D Placement, a talent management company born from a desire to nurture and progress gifted directorial talent. During her time at R&D Krumweide also developed and produced a slate of documentaries, films and episodic content, including the Go90 docuseries Why We Fight.

Prior to R&D, Krumweide was an integral part of the team at Resource LA, representing a roster of companies including Biscuit, The Directors Bureau, Spotwelders, and Serial Pictures. There, she worked with directors such as Noam Murro, Mike Mills, Roman Coppola and Tim Godsall.

“I’ve been working with directors for a long time, always with the goal of finding them a home where they will grow, and realize their ambitions,” says Krumweide. “One of the fundamentals of building a career as a director is cultivating that perfect mix of advertising and entertainment projects. And savvy clients on both sides of the business want to see that experience as well. Allday’s hybrid model speaks to that need to be flexible and dimensional, and makes us a talent and client destination. Joining this team was a no brainer.”

“Renee possesses a very modern hybrid of experience: both strong agency relationships as well as a unique ability to spot and cultivate creative talent,” says Allday Partner and President John Kaplan. “She’s a new kind of EP, perfectly suited to the developing industry landscape. We feel lucky to have her join the Allday family.”

Krumweide will be based in Allday’s LA Arts District office, where her focus will be developing and managing unique talent for both advertising and entertainment projects in an ambitious and collaborative environment. Alldayeveryday is already off to a strong 2018 having produced a series of work for clients including Nike, Beats, Nest, Puma, as well as upcoming film projects for HBO and Viceland.