Salomon seizes the day
The French sportswear brand's trendy new spot inspires a younger demographic to discover their best selves through outdoor sports.
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Credits
View on- Agency DDB/Paris
- Production Company Ocurens Content
- Director Gabriel Dugue
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Credits
View on- Agency DDB/Paris
- Production Company Ocurens Content
- Director Gabriel Dugue
- Post Production Monumental post
- Chief Creative Officer Alexander Kalchev
- Art Director Nicolas Malcorps
- Copywriter Nicolas Malcorps
- Producer Pierre Boudin
- Agency Supervisor Xavier Mendiola
- Director Valentin Petit
- Producer Germain Robin
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Credits
powered by- Agency DDB/Paris
- Production Company Ocurens Content
- Director Gabriel Dugue
- Post Production Monumental post
- Chief Creative Officer Alexander Kalchev
- Art Director Nicolas Malcorps
- Copywriter Nicolas Malcorps
- Producer Pierre Boudin
- Agency Supervisor Xavier Mendiola
- Director Valentin Petit
- Producer Germain Robin
In a dynamically paced campaign created by DDB Paris and directed by Gabriel Dugué and Valentin Petit through Ocurens Content, Salomon reinvents its brand identity with an uplifting new signature: ‘Tomorrow is Yours’.
The spot is composed of lively scenes that follow a diverse and inclusive range of athletes, from trail runners, road runners and sportswear aficionados, to Nordic and Alpine skiers.
Its new initiative introduces a fresh mission: "To unleash the best version of ourselves through fulfilling outside sports experiences."
With scenes that are creatively paired with slick, imaginative transitions and a bassy beat, the campaign feels urban and contemporary - transforming Salomon’s image to appeal to a younger audience as part of a radical overhaul of its brand identity.
