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Samsung – Performance

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In a series of short-but-sweet spots for Samsung's Galaxy A52S 5G device, director Anna Himma brings the gaming world to real life with some witty execution.

Filled with distinctive videogame tropes -the fighting bounce, rebounding off objects - Wieden+Kennedy Amsterdam's global campaign clearly has gamers in mind whilst advertising key features of the mobile device: performance, speed and water resistance.

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