Samsung’s whole new Galaxy of work
The tech brand promotes its Galaxy Book 2 laptop with a well-crafted spot suggesting a new way of looking at the benefits of WFH.
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Credits
View on- Agency BBH/London
- Production Company MJZ/London
- Director Henry Hobson
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Credits
View on- Agency BBH/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Services Division Film
- Production Designer Jonathan Houlding
- DP Rachel Morrison | (DP)
- Executive Producer/Managing Partner Rok Bukovec
- Executive Producer Rok Luneznik
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Credits
powered by- Agency BBH/London
- Production Company MJZ/London
- Director Henry Hobson
- Production Services Division Film
- Production Designer Jonathan Houlding
- DP Rachel Morrison | (DP)
- Executive Producer/Managing Partner Rok Bukovec
- Executive Producer Rok Luneznik
Created by BBH London and directed by Henry Hobson through MJZ, the film Open Up Your World showcases the Samsung Galaxy Book 2’s portability and performance in a variety of unlikely locations.
Inspiring digital nomads to desert cafés, kitchen worktops and dingy basement home offices, the impressively designed film sees their workstations crumble and collapse around them revealing the cool places they could be working in, such as exotic beaches, snowy mountain ranges and fabulous archeological sites.
Which is cool, if not entirely practical.
