Scotiabank welcomes every player to the pitch
Zavalita Brand Building's heart-warming campaign for Scotiabank Fútbol Club uses animated illustrations to tell the story of a young Peruvian football team.
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Credits
View on- Agency Zavalita Brand Building
- Production Company Cine 70 Films
- Director Ricardo Maldonado
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Credits
View on- Agency Zavalita Brand Building
- Production Company Cine 70 Films
- Director Ricardo Maldonado
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Zavalita Brand Building
- Production Company Cine 70 Films
- Director Ricardo Maldonado
Directed by Ricardo Maldonado through Cine 70 Film, Caballococha stars F.C. Barcelona legend and Scotiabank Regional Ambassador Carles Puyol, who wonders what his life may have been like if he had been born in a vulnerable community in Peru.
Painterly animations tell the story of Fidel, a young footballer from Caballococha, and his team, who rowed for three days up and down the river to take part in a local tournament. Losing match after match, they earn themselves the title of 'best worst team in the history of the Championship'.
The one goal scored in their final game keeps their spirits up - even the monkeys and parrots cheer in celebration.
Fidel explains that if Puyol had been born in Caballococha, he would have been lucky, as their football club is supported by SFC regional. The spot stars eight players from across the world whose teams have been helped by the organisation, closing with the initiative's tagline #everyoneonthepitch.
