Skyn and Pornhub come together
The condom brand has chosen to disseminate sex education where the message is most likely to... penetrate – via the porn site with the most web traffic.
Credits
View on- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
- Producer William Blanc
- Line Producer Boris Briche
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Clement Mornet-Landa
- Creative Director Celine Mornet-Landa
- Art Director Romain Lehur
- Copywriter Julien Sens
- Copywriter Kim Froissant
- Head of Production Thomas Laget
- Producer Marine Redon
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
- Producer William Blanc
- Line Producer Boris Briche
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Clement Mornet-Landa
- Creative Director Celine Mornet-Landa
- Art Director Romain Lehur
- Copywriter Julien Sens
- Copywriter Kim Froissant
- Head of Production Thomas Laget
- Producer Marine Redon
Putting foreplay foremost in one’s rumpy-pumpy repertoire is widely regarded as best practice in the boudoir, no?
Problem is with many young men and women getting their sex education mainly via porn, they can be presented with a version of sex that is rather goal-oriented and misses out on the importance of the vital preliminaries.
This slick campaign, created by Sid Lee Paris for the sexual wellness brand, comprises intimate pre-roll rolls in the hay in which porn stars Stoya and Dale Cooper tell viewers that they can skip the ads, but they shouldn’t skip foreplay.
The slinky, nsfwfh films are directed by Sergi Castella and produced by Cream, with great sensitivity. The campaign also includes a special how-to-apply-a-condom leaflet that features a guide for foreplay including wisdom from academics, sexologists, sociologists and graphics created by Parisian illustrator Sophie Dherbecourt.
Essential lockdown reading…
Credits
View on- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
- Producer William Blanc
- Line Producer Boris Briche
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Clement Mornet-Landa
- Creative Director Celine Mornet-Landa
- Art Director Romain Lehur
- Copywriter Julien Sens
- Copywriter Kim Froissant
- Head of Production Thomas Laget
- Producer Marine Redon
Explore full credits, grab hi-res stills and more on shots Vault

Credits
powered by- Agency Sid Lee/Paris
- Production Company Cream
- Director Sergi Castella
- Producer William Blanc
- Line Producer Boris Briche
- President Johan Delpuech
- Executive Creative Director Sylvain Thirache
- Creative Director Clement Mornet-Landa
- Creative Director Celine Mornet-Landa
- Art Director Romain Lehur
- Copywriter Julien Sens
- Copywriter Kim Froissant
- Head of Production Thomas Laget
- Producer Marine Redon