Slo-mo speed sensation
Untold Studios' zany new spot for sportswear brand On visualises the chaos a sprinter leaves in his wake.
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Credits
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- Production Company Untold Studios/Los Angeles
- Director Stefan Hunt
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Credits
View on- Production Company Untold Studios/Los Angeles
- Director Stefan Hunt
- Production Service B2Y Productions
- Producer Paulien Voorkamp
- Producer Aaron Aziz
- DP Campbell Brown
- 1st Assistant Director Jonathan Sidwell
- Colorist Lewis Crossfield
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Credits
powered by- Production Company Untold Studios/Los Angeles
- Director Stefan Hunt
- Production Service B2Y Productions
- Producer Paulien Voorkamp
- Producer Aaron Aziz
- DP Campbell Brown
- 1st Assistant Director Jonathan Sidwell
- Colorist Lewis Crossfield
Directed by Stefan Hunt, the 30-second film showcases the new Cloudmonster range of running shoes and depicts a whirlwind journey along a New York street as a runner flies by, leaving onlookers windswept and bemused.
Inviting the viewer to ‘get weird’ the film slows down the action to better reveal the outlandish effects of the runner’s velocity.
Hunt commented: “This project was equal parts hard and fun. Hard because I so badly wanted to feature every cliché Hollywood blockbuster moment only to be reminded this was not two hours long. Fun because the world of running is full of weird and wonderful individuals and the brief was to celebrate them all. The result – I kept it simple. One runner. One movie genre. And a sprinkle of weird.”
