SOLARBOX shows that sometimes it's not good to be king...
'Sun King' Louis XIV is put to work in this regal set of spots from Rémy Cayuela and FRED & FARID Los Angeles.
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Credits
View on- Agency Fred & Farid/Paris
- Production Company Mozoo
- Director Remy Cayuela
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Credits
View on- Agency Fred & Farid/Paris
- Production Company Mozoo
- Director Remy Cayuela
- Post Production Sixtine
- Art Director/Copywriter Radouane Guissi
- DP Peter Riis
- Editor Edward Line
- Producer Charles Renard
- Colorist Andrew Francis
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Credits
powered by- Agency Fred & Farid/Paris
- Production Company Mozoo
- Director Remy Cayuela
- Post Production Sixtine
- Art Director/Copywriter Radouane Guissi
- DP Peter Riis
- Editor Edward Line
- Producer Charles Renard
- Colorist Andrew Francis
OK, we're going to forgive the tenuous link between solar energy and 'Sun King' Louis XIV in this campaign, as the spots themselves are so joyously silly.
Presented with a series of people who are running out of juice, the SOLARBOX ads see the aforementioned French monarch step in to provide a spot of pedal power to proceedings.
Created by FRED & FARID Los Angeles and brought to life by Rémy Cayuela through Mozoo, these cheeky executions shine with their vérité filming style and delightfully pompous performances.
