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Sony – Play Has No Limits

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Fully immersed in video game graphics, a young woman enters the cosmos of the game genres, travelling through realms of adventure. 

In Play Has No Limits, A young woman walks slowly out onto the ice. Suddenly, from underneath, a leviathan breaks loose. In stunning graphic work, she slides out of the way, running for safety. She travels through a jungle, passes by a cosmic wormhole, and finally, breaks down the barriers in between worlds, shooting a flaming arrow into the void. 

The piece is fun and vibrant, directed by Dan DiFelice from Biscuit. Agency adam&eveDDB led the promo, focusing on high-contrast, game-like effects and surreal, out-of-context situations. 

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