Soup Film take Volkswagen into the Future

With the motto "Always go forward and look to the future", Paul McLean's new project reflects on freedom and adventure. 

The impressive and colourful images in the new Volkswagen spot Future take the viewer on an unforgettable journey. "I want to feel like you're going on a ride with this commercial," says Soup Film director Paul McLean.

In the spot, the saying "We are never still" is not only conveyed by the camera being in constant motion but also by the positive and uplifting tone which invites you to laugh and be invigorated. McLean's visualisation of "the freedom to move to your own beat" comes to be in this latest spot.