SourceEcreative Parent DG to Acquire EyeWonder

DG To Acquire EyeWonder From Limelight Networks

 
DG, parent company of SourceEcreative and a leading provider of digital media solutions and technology to the advertising, entertainment and broadcast industries, has announced a definitive agreement to acquire Limelight Networks, Inc.'s EyeWonder video and rich media advertising unit. The transaction enhances DG's position as a provider of interactive digital advertising products and services.
 
"This is another step forward in expanding DG's presence in the fast-growing Internet advertising vertical," says Scott Ginsburg, Chairman and CEO of DG. "The combination of MediaMind, Unicast and EyeWonder brings together a highly qualified roster of professionals, a complementary footprint of offices and geographic locations and innovative technologies to connect advertisers and agencies with the most desirable audiences on a worldwide basis."
 
EyeWonder is a leading provider of interactive digital advertising products and services, including online video and rich media solutions, serving Fortune 1000 companies and premium marketers around the globe.  In addition to helping advertisers, interactive agencies and content publishers create, build, track and optimize campaigns, EyeWonder is recognized globally for its technological expertise around targeting.  EyeWonder Predictive Behavioral Targeting served over 3.5 billion targeted impressions in the most recent quarter.
 
The company provides previews and case studies of some of its more successful rich media placements on its online showcase, which can be seen here.
 
"To fulfill our vision of converging TV and online media, we require a strong global position in online advertising," says Neil Nguyen, President and COO of DG.  "By joining EyeWonder with Unicast and MediaMind we're strategically establishing an online media powerhouse."

Published 30 August, 2011