Spotify Africa reflects on its listeners
In a joyful spot from Machine_, Nigerian listeners shrug off their everyday masks to show their dancing alter-egos.
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Credits
View on- Agency Machine_/Johannesburg
- Production Company Spitfire Films
- Director Katlego Baaitse
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Credits
View on- Agency Machine_/Johannesburg
- Production Company Spitfire Films
- Director Katlego Baaitse
- Post Production Aces Up
- Colorist Kyle Stroebel
- Audio Audio Militia
- Group Executive Creative Director Jabulani Sigege
- Art Director Mantwa Toka
- Art Director Michael Zulu
- Art Director Roderick Laka
- Copywriter Akhona Madyibi
- Copywriter Audrey Tafadzwa Nyamucherera
- Copywriter Jabulani Sigege
- Producer Wakhile Sithole
- Executive Producer Liesl Lategan
- Production Manager Relebohile Thianye
- Production Designer Wayne Smith
- DP Devin Toselli
- Sound Designer Kelly Harnett
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Credits
powered by- Agency Machine_/Johannesburg
- Production Company Spitfire Films
- Director Katlego Baaitse
- Post Production Aces Up
- Colorist Kyle Stroebel
- Audio Audio Militia
- Group Executive Creative Director Jabulani Sigege
- Art Director Mantwa Toka
- Art Director Michael Zulu
- Art Director Roderick Laka
- Copywriter Akhona Madyibi
- Copywriter Audrey Tafadzwa Nyamucherera
- Copywriter Jabulani Sigege
- Producer Wakhile Sithole
- Executive Producer Liesl Lategan
- Production Manager Relebohile Thianye
- Production Designer Wayne Smith
- DP Devin Toselli
- Sound Designer Kelly Harnett
It's likely that we've all felt like our inner-selves need to burst into a boogie whilst listening to a banger, but it's unlikely that any of us would look as cool doing it as the stylish groovers in this lovely new spot for Spotify Africa.
Created by South African agency Machine_ for the brand's Nigerian market, Reflections sees various everyday folk picture an idyllic dancefloor when a killer track - Ojapiano by KCee - hits.
Directed by Katlego Baaitse through Spitfire Films, the commercial oozes an infectious jollity; honing in on the secret disco dancers we keep repressed.
