Taco Bell launches taco subscription service
The spot is directed by French film Director, Michel Gondry.
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In partnership with Taco Bell, Deutsch LA recently teamed up with renowned French film Director, Michel Gondry, known for his inventive visual style and work on Eternal Sunshine of the Spotless Mind.
They worked together to create Taco Bell’s Taco Lover’s Pass; 30 Tacos, 30 Days, 30 Seconds, with a flipbook-esque film that takes you on a 30-day journey with 30 tacos for every kind of moment.
Deutsch LA ECD, Bea Danger comments, “At its core this idea is about frequency. We wanted to playfully showcase a taco in your life, day after day. Bringing in Michel Gondry, expert of transitions, really helped the spot feel captivating. Beyond that it was critical that this came to life outside of TV. Partnering with creators across TikTok and allowing the same concept to take on different artistic visions helped drive home the personalisation of the product.”
Credits
View on- Agency Deutsch/Los Angeles
- Production Company Partizan/USA
- Director Michel Gondry
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Credits
View on- Agency Deutsch/Los Angeles
- Production Company Partizan/USA
- Director Michel Gondry
- Creative Director Jeremiah Wassom
- Executive Producer Paul Roy
- Head of Music Chip Herter
- Music Coordinator Will Eichler
- Executive Creative Director Danger Bea
- Executive Producer/Managing Director Lisa Tauscher
- Head of Production Ani Mikirdichian
- Producer Raffi Adlan
- Post Producer Laura O'Shea
- VFX Company Pariah Creative
- Executive Producer Mark Tobin
- Head of Production Michael Steinmann
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Creative Director Glyn Tebbutt
- Colorist Stefan Sonnenfeld
- Editor Jai Shukla
- Associate Creative Director Shannon Smith
- Associate Creative Director Mike McGuire
- Senior Art Director Will Holmes
- Senior Copywriter Ryan Niland
- Senior Producer Integrated Julie Rousseau
- Executive Producer Kimi Porter
- DP Shawn Kim
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Deutsch/Los Angeles
- Production Company Partizan/USA
- Director Michel Gondry
- Creative Director Jeremiah Wassom
- Executive Producer Paul Roy
- Head of Music Chip Herter
- Music Coordinator Will Eichler
- Executive Creative Director Danger Bea
- Executive Producer/Managing Director Lisa Tauscher
- Head of Production Ani Mikirdichian
- Producer Raffi Adlan
- Post Producer Laura O'Shea
- VFX Company Pariah Creative
- Executive Producer Mark Tobin
- Head of Production Michael Steinmann
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Creative Director Glyn Tebbutt
- Colorist Stefan Sonnenfeld
- Editor Jai Shukla
- Associate Creative Director Shannon Smith
- Associate Creative Director Mike McGuire
- Senior Art Director Will Holmes
- Senior Copywriter Ryan Niland
- Senior Producer Integrated Julie Rousseau
- Executive Producer Kimi Porter
- DP Shawn Kim
