Teatime Tales of triumph
Sky Media and McCain, along with the vocal talents of David Walliams, launch a charity series for Family Fund detailing the ways they've touched the lives of vulnerable children.
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Credits
View on- Agency Sky Creative/London
- Production Company Art&Graft
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Credits
View on- Agency Sky Creative/London
- Production Company Art&Graft
- VO David Walliams
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Sky Creative/London
- Production Company Art&Graft
- VO David Walliams
Adorable as the Art&Graft-developed animation style is, McCain and Sky Media's Teatime Tales have an important message to share.
Telling the stories of Benjamin [released today], Anjola and Maddie [both released next week], three children whose lives have been aided by Family Fund, the 60-second shorts charmingly present the lives and struggles with a playful tone that both endears the audience to the kids and highlights the potential of the charity.
Backed up by the familiar voice of comedian turned bestselling-kids-author David Walliams, the campaign's likability is sure to engage with viewers both young and old.
“Teatime and TV are at the heart of family time; bringing households together to share great viewing or dining experiences," comments Sarah Jones, Director of Planning at Sky Media. "We’re delighted to partner with McCain and Family Fund to create content helping engage families all over the country through a heartwarming series of stories brought to life by the voice of one of the UK’s most loved stars."
Cheryl Ward, Chief Executive of Family Fund, adds: “Family life is busy and finding moments together at the best of times is often not easy. When raising a disabled or seriously ill child these moments can be even more fleeting. The uplifting stories of Benjamin, Anjola and Maddie showcase just a few of the many ways a Family Fund grant can help families like theirs to enjoy the little moments that matter to them."
