BK's comforting ode to Confusing Times
Juan Cabral's hilarious journey through the post-lockdown lives of others makes a beefy meat-free burger seem like the least of our worries.
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Credits
View on- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
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Credits
View on- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Creative Director Fred Bosch
- Copywriter Guillermo Pueyrredon
- Senior Art Director Pedro Sattin
- Producer Alejandro Falduti
- Executive Producer David Zander
- Production Service Labhouse
- Executive Producer Flora Fernandez Marengo
- Music Company Pickle Music + Sound
- Sound Design Tres Sonido
- Creative Director/Copywriter David Krueger
- Producer Emma Wilcockson
- DP Leandro Filloy
- Production Designer Sebastian Orgambide
- Editor Emiliano Fardaus
- Post Producer Julieta Fernandez Castagnino
- Colorist Alejandro Armaleo
- Composer/Creative Director Alexis Estiz
- Producer Lupita Alvarez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DAVID/Madrid
- Production Company MJZ/USA
- Director Juan Cabral
- Chief Creative Officer Francisco (Pancho) Cassis
- Chief Operating Officer Sylvia Panico
- Executive Creative Director Saulo Rocha
- Executive Creative Director Andre Toledo
- Creative Director Fred Bosch
- Copywriter Guillermo Pueyrredon
- Senior Art Director Pedro Sattin
- Producer Alejandro Falduti
- Executive Producer David Zander
- Production Service Labhouse
- Executive Producer Flora Fernandez Marengo
- Music Company Pickle Music + Sound
- Sound Design Tres Sonido
- Creative Director/Copywriter David Krueger
- Producer Emma Wilcockson
- DP Leandro Filloy
- Production Designer Sebastian Orgambide
- Editor Emiliano Fardaus
- Post Producer Julieta Fernandez Castagnino
- Colorist Alejandro Armaleo
- Composer/Creative Director Alexis Estiz
- Producer Lupita Alvarez
Real-life conversations, working whilst wearing something other than PJs, lockdown hobbies not enriching our abilities; the road back to 'normal' is clearly going to be filled with perplexity.
Adding to the list of things to bamboozle is Burger King's meatless Whopper, which, as announced Confusing Times, the delightfully witty commercial from DAVID Madrid, is something of a brain-scratcher.
Directed by ad-legend Juan Cabral, the spot takes us through some gloriously copywritten scenarios of everyday folk assessing their new lives, each vignette pitch-perfect in its relatable accuracy, casting choices and delivery.
Aided by a terrifically dour VO and a hilariously creeping sense of pace, this standout spot for the burger chain's cow-loving chow is a perfectly timed slice of life.
