Tesco swaps trollies for hobbies

Tesco – Whoosh - Bootcamp

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Agency BBH/London
Production Company Spindle
Director Daniel Lundh

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Credits

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Agency BBH/London
Production Company Spindle
Director Daniel Lundh
Executive Producer Stitch Richardson
Editing Spindle
Editor Tim Swaby
Post Production/Color/Sound No.8
Post Producer Ellie Thwaites

Colorist Alex Gregory
Sound Engineer George Castle
Music Stable Sounds
Chief Creative Officer Alex Grieve
Executive Creative Director Felipe Serradourada Guimaraes
Producer Toby Courlander
Creative Director Adam Newby
Copywriter Grant Codron

DP Patrick Meller
Production Designer Oliver Hogan
Art Director Adrien Raphoz
Producer Samantha Roberts
Music Composer Ludwig Jonsson

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What could you do in the time it takes to pop to the shops? Maybe squeeze in a super-charged workout, tend to your indoor tropical jungle, or knit a new eight-legged friend?

This concept was the inspiration for BBH's quirky campaign for British supermarket Tesco, spotlighting its super fast Whoosh delivery service.

Directed by Daniel Lundh through Spindle, the spots combine fun visual storytelling and a simple, one-word dialogue - "Whoosh" - to show how busy urbanites can use the express grocery service to prioritise their peculiar pastimes.