The answer, my friend, is blowing in the wind

“Do you like breathing? How about living?” Actor Tom Hollander’s pleasantly persuasive tones pose a series of increasingly serious questions in the voiceover to this compelling spot.

Created by Creature of London, the integrated campaign coincides with a re-branding of the UK’s largest woodland conservation charity, highlighting its crucial role in tackling biodiversity and the climate emergency.

Directed by Em Cole, through 1st Ave Machine, the charming film points out the life-supporting benefits of our woody friends and announces the Plant More Trees initiative, which launched this week across multiple platforms including a bespoke print partnership with The Guardian.

Josh Dando, Creative Director at Creature commented: "We thought it was time for a refreshing but straight-talking take on saving the planet, rather than more doom, gloom, and guilt. Trees are an amazing weapon against this climate crisis, so championing them - and giving Woodland Trust a clear role with a charmingly sardonic but serious campaign - felt like just what the world needed.”