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BBC News – Trust is Earned

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There's no doubt that technological advancements and the proliferation of 'news' outlets have made the truth harder to find in our daily media consumption, but how do we know who to trust?

Well, the good ol' BBC has an answer - it's them - and has put it across brilliantly in this punchy film demonstrating both cause and effect in an age of disinformation.

Developed through BBC Creative and directed by Anonymous Content's Alex Hulsey, Trust Is Earned sees the authoritative tones of Clive Myrie narrate a montage of chaos and confusion; only to resolve with reassurance that the corporation's own journalists navigating the challenging terrain. 

With a pacy edit from Dominic Leung set to a thumping soundtrack and Myrie's commanding VO, this statement of intent feels like a cry to war.

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