The brothers Gondry take IDLES to a Model Village
In a deliriously inventive papercraft promo, created in collaboration with WeTransfer, the band's witty, angry lyrics are brought to grotesque life.
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Credits
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- Production Company Partizan/Paris
- Director Michel Gondry
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Credits
View on- Production Company Partizan/Paris
- Director Michel Gondry
- Director Olivier Gondry
- Executive Producer Mayling Wong
- Producer Raffi Adlan
- Editor Jake Schwartz
- Animator Valerie Pirson
- Colourist Matt Osborne / (Colorist)
- Sound Designer Josh Falcon
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Credits
powered by- Production Company Partizan/Paris
- Director Michel Gondry
- Director Olivier Gondry
- Executive Producer Mayling Wong
- Producer Raffi Adlan
- Editor Jake Schwartz
- Animator Valerie Pirson
- Colourist Matt Osborne / (Colorist)
- Sound Designer Josh Falcon
Lockdown saw many of us getting a bit crafty, and it seems that that was the case with Michel and Olivier Gondry if this handmade, tactile promo for IDLES is anything to go by.
Probably causing more than a few paper-cuts, the Gondry Bros trip to the Model Village uses layered cutouts and jagged stop-motion to perfectly compliment the band's crunchy guitar and witty lyrics.
Packed with gloriously grim moments and an anarchic attitude that harks back to MG's earlier, endlessly inventive work, this short and (not so) sweet promo is a roughly cut slice of village life.
