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Endura – Welcome to Enduraland

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With its rugged landscapes, tricky terrain and decidedly soggy weather, it's understandable that Scotland is a favourite challenge for cyclists with a sense of adventure.

Capitalising on this, and tying in nicely with Glasgow's hosting of the UCI World Championships, is cycling brand Endura's endearing new spot: Welcome to Enduraland.

Following an 'auld bodach' as he traipses his kit through an unruly bog, the film both showcases the wild yet gorgeous surroundings and the intrepid spirit of those who attempt it.

Marking Outsider director J Marlow's third piece for the brand, this gorgeously shot and performed monologue throws down a muddy gauntlet to anyone who fancies a pedal through the puddles.

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