The National Women’s Soccer League comes in like a wrecking ball for Nike
Directed by Jackass-helmer Jeff Tremaine, this striking (literally) spot put the boot into teams that 'park the bus'.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/Los Angeles
- Director Jeff Tremaine
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/Los Angeles
- Director Jeff Tremaine
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Head of Production Clark Farrell
- Production Services Means of Production
- Executive Producer David Bouck
- Executive Producer Heinrich Beisheim
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Editor Eric Hill
- VFX Tryptyc
- VFX Supervisor Leo Bovell
- Producer Jennifer Smith
- Creative Dylan Lee
- Creative Naoki Ga
- Producer Shanna Newton
- DP Trent Opaloch
- Production Designer Katharine Reynolds
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/Los Angeles
- Director Jeff Tremaine
- President Davud Karbassioun
- Executive Producer Nick Fuller
- Head of Production Clark Farrell
- Production Services Means of Production
- Executive Producer David Bouck
- Executive Producer Heinrich Beisheim
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Editor Eric Hill
- VFX Tryptyc
- VFX Supervisor Leo Bovell
- Producer Jennifer Smith
- Creative Dylan Lee
- Creative Naoki Ga
- Producer Shanna Newton
- DP Trent Opaloch
- Production Designer Katharine Reynolds
Football terminology 101: To 'park the bus' is a defensive strategy where a team drops back and defends their goal with all their players, making it difficult for the opposing team to create scoring opportunities. Translation: not exciting.
What is exciting, however, is this smashing new spot for Nike that celebrates the National Women’s Soccer League by, quite literally, demolishing the parked bus that stands in front of the goal.
Directed by Pulse Films' Jeff Tremaine, This is our beautiful game sees a huge screen beam images of footy stars Sophia Smith, Mallory Swanson, Rose Lavelle and Alex Morgan as they seemingly wallop a wrecking ball into the unsuspecting vehicle.
Simple and effective, and utilising the talents of the Jackass alumni director, Wieden & Kennedy shoots and scores with this excellent power play.
