Brian Cox's direct hit

DirecTV – Overly Direct Spokesperson

Credits

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Agency TBWA Chiat Day/Los Angeles
Production Company Caviar/Los Angeles
Director Jody Hill

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Credits

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Agency TBWA Chiat Day/Los Angeles
Production Company Caviar/Los Angeles
Director Jody Hill
Executive Producer Michael Sagol
Executive Producer Kim Dellara
Head of Production Cat Craven-Griffiths
Editor Geoff Hounsell
Assistant Editor Fernando Raigoza

Executive Producer Crissy DeSimone
Senior Producer Alexa Atkin
VFX Supervisor Nathan Kane
Executive Producer Lexi Stearn
Colorist Gregory Reese
Executive Producer Thatcher Peterson
Sound Designer Jim Stewart / (Audio Mixer)
Sound Designer Culum Simpson

Audio Producer Laura-Leigh Smith
Music Supervisor Mike Bamford
Music Supervisor Olivia Endersby
Associate Producer Cassie Underwood
Audio Mixer Matthew Miller
Assistant Audio Mixer Ian Connie
Audio Post Lime Studios
Chief Creative Officer Renato Fernandez

Group Creative Director Jason Karley
Creative Director Mark Winters
Creative Director Ryan Buckley
Creative Director Josh DiMarcantonio
Chief Design Officer Bruno Regalo
HP Anh-Thu Le
Senior Producer Alicia Portner
Associate Producer Tyler Hock

Executive Art Producer Dena Moore
DP Peter Donahue
Talent Brian Cox
Producer Bernard Rahill
Head of Production Megan Dahlman
Executive Producer Susie Boyajan

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Brain Cox channels his inner Logan Roy in this new campaign for DIRECTV which casts the actor as the brand's spokesperson, one who's not into sugar coating anything, and who says it like it is.

Debuting DIRECTV’s new brand strategy platform of 'Entertainment Without Compromise', the two-spot campaign, created by TBWA/Chiat/Day and directed by Caviar LA's Jody Hill, shows the inimitable Cox telling us that we're "doing TV wrong". He goes on to berate a series of people who suffer the consequences after deciding against using DIRECTV, before dismissing the occupants of a house and making himself comfortable for the game.

“I thoroughly enjoyed being the Overly Direct Spokesperson in the new TV campaign for DIRECTV,” said Cox. “The main broadcast spot is truly an ode to all that DIRECTV is doing to simplify their TV watching experience.”

“Other than being an incredibly seasoned and accomplished actor, we knew Brian could really pay off a 'direct' character and deliver on the type of tone we wanted our direct spokesperson to communicate - stern but still accessible and relatable,” added Jason Karley, Executive Creative Director at TBWA/Chiat/Day.