The other John Lewis Christmas ad
Complementing the bigger-budget Give A Little Love TVC, this charming spot, more clearly signposting the companies' charity drive this year, was created by four post-graduate students from Kingston University.
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Credits
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- Production Company Pulse Films/London
- Director Oscar Hudson
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Credits
View on- Production Company Pulse Films/London
- Director Oscar Hudson
- Executive Producer James Sorton
- Producer Neil Andrews
- Production Manager Ben Burdock
- Production Assistant Michelle Cheung
- Animation Consultant Anthony Farquhar Smith
- Production Assistant Ellie Sanders Wright
- Animator Amelia Fowler
- Animator Leksey Lee
- Animator Bella McEvoy
- Animator Marta Pinto
- Producer Rachel Gannon
- Supervisor Stephen Brown
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Credits
powered by- Production Company Pulse Films/London
- Director Oscar Hudson
- Executive Producer James Sorton
- Producer Neil Andrews
- Production Manager Ben Burdock
- Production Assistant Michelle Cheung
- Animation Consultant Anthony Farquhar Smith
- Production Assistant Ellie Sanders Wright
- Animator Amelia Fowler
- Animator Leksey Lee
- Animator Bella McEvoy
- Animator Marta Pinto
- Producer Rachel Gannon
- Supervisor Stephen Brown
You might be forgiven for thinking that, what with creating an epic 2-minute spot featuring every form of animation imaginable, John Lewis and Waitrose had delivered their Christmas haul.
However, sneaking out alongside the Give A Little Love spot this morning was a sweet additional entry more overtly promoting their charity offerings, namely the FareShare & Home-Start drive, aiming to raise £4m for both charities.
Again directed by Pulse Films' Oscar Hudson, the smaller-scale spot has employed the talents of four post-graduate students from Kingston University -Amelia Fowler, Marta Pinto, Leksey Lee, Bella McEvoy - each chosen for their distinctive styles.
"Families are running on empty," comments Peter Grigg, Chief Executive at Home-Start. “The pandemic has been hard for all families, but it’s been toughest on those already facing challenges around mental health, low incomes, and other challenges in their lives. I have been overwhelmed by the kindness shown in our communities during the pandemic, but I know there is so much more to do. That is why I am so proud that John Lewis and Waitrose are supporting Home-Start with this amazing campaign. With the help of John Lewis and Waitrose Partners and customers we will be able to work with more families when they need us most.”
“This year has been incredibly tough for so many," adds Lindsay Boswell, Chief Executive at FareShare, "and FareShare has seen the need for our food skyrocket. The number of charities and community groups applying to receive food through FareShare has more than doubled and 90% of the organisations we work with expect demand to remain the same as at peak crisis levels, or even increase through the winter.
“We continue to provide over two million meals per week to vulnerable communities across the UK, and more than two thirds of the food we distribute goes to children and families, so we know that there is a real need for our work at this time.
“We are so thrilled to be partnering with Waitrose and John Lewis, which will help raise awareness of the work FareShare does in supporting thousands of families every day. The extensive nature of this joint partnership is remarkable and will enable us to have a big impact on the lives of so many during the tough months ahead.”
