The proof is in the pudding for United Way
A mother struggles to make ends meet at Christmas in a poignant spot from the financial support charity.
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Credits
View on- Agency Wunder
- Production Company Accomplice Content Supply Co
- Director Charles Wahl
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Credits
View on- Agency Wunder
- Production Company Accomplice Content Supply Co
- Director Charles Wahl
- Creative Director Stephen Flynn
- Creative Director Mike Postma
- Project Manager Cobie McFallon
- Designer Naqsh Sagar
- Director Charles Wahl
- Director of Photography Nicole Holland
- Audio Engineer Scott Mackey
- Colour Correction Andrew Ross
- Visual Effects Ryan Wale
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wunder
- Production Company Accomplice Content Supply Co
- Director Charles Wahl
- Creative Director Stephen Flynn
- Creative Director Mike Postma
- Project Manager Cobie McFallon
- Designer Naqsh Sagar
- Director Charles Wahl
- Director of Photography Nicole Holland
- Audio Engineer Scott Mackey
- Colour Correction Andrew Ross
- Visual Effects Ryan Wale
Created by Wunder through Accomplice Content Supply Co for United Ways, an NGO focused on economic mobility and financial security, this thought-provoking campaign highlights the effects of rising food costs in Atlantic Canada.
Directed by Charles Wahl, The Pie shows a mother attempting to make an apple pie for her family at Christmas. She searches the cupboards for the right ingredients, trying to make do with what she has, but it’s not enough.
With one in three people having reported that rising costs are causing them to struggle to afford basic needs, the spot subtly and sensitively highlights how holidays might look like for families who’ve found themselves unable to get by.
