The water of life
Vittel’s new campaign celebrates this precious natural resource with superbly animated animals.
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Credits
View on- Agency Ogilvy & Mather/Paris
- Production Company Mikros/Paris
- Director Vincent Lobelle
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Credits
View on- Agency Ogilvy & Mather/Paris
- Production Company Mikros/Paris
- Director Vincent Lobelle
- Chief Creative Officer Matthieu Elkaim
- Creative Director Alexis Benoit
- Art Director Thomas Yve
- Copywriter Quentin Burette
- Head of Production Julien Sanson
- Producer Aurelie Appert
- Executive Producer Fabrice Damolini
- VFX Producer Nicolas Huguet
- VFX Supervisor Guillaume Ho Tsong Fang
- Lead Animation Alexandre Sauthier
- Sound Producer Johanne Kenniche
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Credits
powered by- Agency Ogilvy & Mather/Paris
- Production Company Mikros/Paris
- Director Vincent Lobelle
- Chief Creative Officer Matthieu Elkaim
- Creative Director Alexis Benoit
- Art Director Thomas Yve
- Copywriter Quentin Burette
- Head of Production Julien Sanson
- Producer Aurelie Appert
- Executive Producer Fabrice Damolini
- VFX Producer Nicolas Huguet
- VFX Supervisor Guillaume Ho Tsong Fang
- Lead Animation Alexandre Sauthier
- Sound Producer Johanne Kenniche
Squirrels shooting hoops, breakdancing bugs and boxing bees…. It’s all going on if you go down to the woods today.
Conceived by Ogilvy Paris and produced by Mikros, with Vincent Lobelle directing, these three new films feature a collection of cute forest-dwelling critters awesomely anthropomorphised in 3D animation.
Vittel water is sourced from the Vosges mountains of France and the brand is keen to convey how its efforts to preserve biodiversity support the vitality of flora and fauna in this lush environment.
The campaign will be rolled-out in TV, digital and print depending on the country and includes a 30 & 20-second spot that showcases several animals that call the Vosges region home.
