Toyota's joint carstody
A separated couple take turns treating their ute to magical outings in this cheeky spot from Saatchi & Saatchi and Scoundrel's Tim Bullock.
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Credits
View on- Agency Saatchi & Saatchi/Auckland
- Production Company Scoundrel
- Director Tim Bullock
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Credits
View on- Agency Saatchi & Saatchi/Auckland
- Production Company Scoundrel
- Director Tim Bullock
- Chief Creative Officer Steve Cochran
- Creative Director Piero Ruzzene
- Creative Director Kerem Sekerci
- Creative Hannah Payton
- Creative Mac Wright
- Head of Design Tod Duke-Yonge
- Director of Production Michael Demosthenous
- Senior Integrated Producer Holly De Roy
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Producer Claire Kelly
- Sound Designer Simon Kane
- Music Supervisor Michael Szumowski
- Executive Producer Louis Molines
- Director/Photographer Ian Butterworth
- Creative Jake Blood
- Senior Integrated Producer Esta Lau
- DP Shelley Farthing-Dawe
- Editor/Post Production Adam Wills
- Colorist Edel Rafferty
- DP Danny Ruhlmann
- Producer Luke Della Santa
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/Auckland
- Production Company Scoundrel
- Director Tim Bullock
- Chief Creative Officer Steve Cochran
- Creative Director Piero Ruzzene
- Creative Director Kerem Sekerci
- Creative Hannah Payton
- Creative Mac Wright
- Head of Design Tod Duke-Yonge
- Director of Production Michael Demosthenous
- Senior Integrated Producer Holly De Roy
- Executive Producer Adrian Shapiro
- Executive Producer Kate Gooden
- Producer Claire Kelly
- Sound Designer Simon Kane
- Music Supervisor Michael Szumowski
- Executive Producer Louis Molines
- Director/Photographer Ian Butterworth
- Creative Jake Blood
- Senior Integrated Producer Esta Lau
- DP Shelley Farthing-Dawe
- Editor/Post Production Adam Wills
- Colorist Edel Rafferty
- DP Danny Ruhlmann
- Producer Luke Della Santa
A fishing trip. A scoot along the beach. A charming camping excusion. Whilst the activities in this witty spot for the Toyota HiLux may sound like perfect parent/child bonding experiences, they're actually mini-treats for a well-loved ute.
Following a separating couple as they divide their time with their vehicle equally, Saatchi & Saatchi's latest spot for the brand, In the Middle, plays out like an emotive family drama, albeit with a 4x4 rather than a 4-year-old.
Using a good cast and the cracking choice of Can't Fight This Feeling by REO Speedwagon as its backing, Scoundrel director Tim Bullock's take on a Kramer vs Kramer scenario substitutes the tears for cheers as its motorised protagonist goes through its paces.
