Trainline gets its priorities straight
Wieden+Kennedy’s punchy campaign spotlights the booking platform’s varied ticket options for every type of traveller.
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Division/France
- Director Max Siedentopf
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Credits
View on- Agency Wieden + Kennedy/Amsterdam
- Production Company Division/France
- Director Max Siedentopf
- Executive Producer Charlotte Lepot
- Editor Ben Canny
- Post Production No.8
- Producer Simon Downie
- Color TMLS
- Colorist Julien Alary
- Sound Designer & Audio Mixer Randall MacDonald
- Chief Creative Officer Susan Hoffman
- Creative Director Ramona Todoca
- Creative Director Edouard Olhagaray
- Art Director Follen See
- Copywriter Hampus Elfstrom
- Head of Production (HP) Cheryl Warbrook
- Producer Anna Harkness
- Producer Andrew Slough
- Producer Thomas La Peutrec
- DP Thomas Marchese
- Color Producer Ellie Sandal
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Credits
powered by- Agency Wieden + Kennedy/Amsterdam
- Production Company Division/France
- Director Max Siedentopf
- Executive Producer Charlotte Lepot
- Editor Ben Canny
- Post Production No.8
- Producer Simon Downie
- Color TMLS
- Colorist Julien Alary
- Sound Designer & Audio Mixer Randall MacDonald
- Chief Creative Officer Susan Hoffman
- Creative Director Ramona Todoca
- Creative Director Edouard Olhagaray
- Art Director Follen See
- Copywriter Hampus Elfstrom
- Head of Production (HP) Cheryl Warbrook
- Producer Anna Harkness
- Producer Andrew Slough
- Producer Thomas La Peutrec
- DP Thomas Marchese
- Color Producer Ellie Sandal
While most train adverts romanticise picturesque, relaxing journeys, the reality is that affordable travel often looks more like packed carriages, screaming kids, and smelling other people’s lunches.
Playfully tapping into this relatable truth, Wieden + Kennedy’s clever and honest campaign for ticket booking app Trainline offers a fresh perspective on train travel, acknowledging that people’s travelling priorities – such as comfort, price, and speed – are different for every journey.
The idea is brought to life through five films directed by Division's Max Siedentopf, known for his playful and non-conformist approach. At its core is repetition – visuals, sound design, and a voiceover that feels more like an underground EDM track than a traditional ad.
