TyC Sports reaches for the stars
The sports TV channel and Mercado McCann keep the spirit of Argentina's World Cup win alive by renovating a local two-star hotel.
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Credits
View on- Agency Mercado McCann/Buenos Aires
- Production Company Virgen Films
- Director Martin de Escalada
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Credits
View on- Agency Mercado McCann/Buenos Aires
- Production Company Virgen Films
- Director Martin de Escalada
- Music Supercharango
- Chief Creative Officer Nicolas Massimino
- Executive Creative Director Manuel Scher
- Executive Creative Director Edwin Bowen
- Executive Creative Director of Contents Cristian Tarzi
- HP (Head of Production) Agustin Borgognoni
- Executive Producer Diego Peskins
- Colorist Anahi Piccinin
- VFX Juan Hirak
- Editor Andres Boero
- Sound Luciano Grispin
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Credits
powered by- Agency Mercado McCann/Buenos Aires
- Production Company Virgen Films
- Director Martin de Escalada
- Music Supercharango
- Chief Creative Officer Nicolas Massimino
- Executive Creative Director Manuel Scher
- Executive Creative Director Edwin Bowen
- Executive Creative Director of Contents Cristian Tarzi
- HP (Head of Production) Agustin Borgognoni
- Executive Producer Diego Peskins
- Colorist Anahi Piccinin
- VFX Juan Hirak
- Editor Andres Boero
- Sound Luciano Grispin
With football-obsessed Argentina taking home the FIFA World Cup in 2022, modest family hotel La Argentina suddenly had a big title to live up to.
Honouring one year since the country's football victory, sports TV channel TyC Sports and creative agency Mercado McCann collaborated to execute this heartwarming initiative with a generous goal – to help the venue earn its third star, just like the Argentinian team did.
Without showing any footage of actual football matches, the film, directed by Martin de Escalada through Virgen Films, embodies the FIFA spirit with a touching story about perseverance, national pride, and fulfilling your dreams.
