Uber's bid for freedom
In a sweet tribute to the sense of relief the lifting of lockdown inspires, Martin Werner and Mother show a subtle return to normality.
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Credits
View on- Agency Mother/London
- Production Company Academy
- Director Martin Werner
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Unlock full credits and more with a shots membership
Credits
View on- Agency Mother/London
- Production Company Academy
- Director Martin Werner
- Producer Georgina Smith
- Editor Russell Icke
- Sound Design Sam Ashwell
- Post Production Coffee & TV
- Music Supervision Theodore
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Mother/London
- Production Company Academy
- Director Martin Werner
- Producer Georgina Smith
- Editor Russell Icke
- Sound Design Sam Ashwell
- Post Production Coffee & TV
- Music Supervision Theodore
Letting the images do the heavy lifting, this sweet-natured, emotive spot for Uber sees people abandon their lockdown pursuits to reenter the world at large.
Titled Your Uber Awaits, the ad, from Mother, montages moments of freedom and reunion, all gorgeously captured by Academy's Martin Werner.
Without relying on an overbearing VO or heavy-handed messaging, the sweet commercial does a lovely job of capturing the spirit of the times.
