Ubisoft’s bonkers boogi-verse
The games brand celebrates the uplifting properties of a good bop, with an upbeat oddball campaign.
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Credits
View on- Agency Sid Lee/Paris
- Production Company Mathematic
- Director WATTS
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Credits
View on- Agency Sid Lee/Paris
- Production Company Mathematic
- Director WATTS
- Chief Creative Officer Sylvain Thirache
- President Johan Delpuech
- Creative Director Stephane Soussan
- Chief Operation Officer Antoine Ferrari
- Copywriter Paula Hochberg
- Art Director Jessy Kikabou
- Group Account Director Jessica Ferris
- Head of Production Thomas Laget
- Producer Koniba Pleah
- Executive Producer Hadi Dahrouge
- Producer Emeric Samier
- VFX Supervisor Emeric Samier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Sid Lee/Paris
- Production Company Mathematic
- Director WATTS
- Chief Creative Officer Sylvain Thirache
- President Johan Delpuech
- Creative Director Stephane Soussan
- Chief Operation Officer Antoine Ferrari
- Copywriter Paula Hochberg
- Art Director Jessy Kikabou
- Group Account Director Jessica Ferris
- Head of Production Thomas Laget
- Producer Koniba Pleah
- Executive Producer Hadi Dahrouge
- Producer Emeric Samier
- VFX Supervisor Emeric Samier
Promoting the brand’s release of Just Dance 2022, the latest in the dance game franchise, this zesty spot fizzes with colour and kinetic energy.
Titled Just Dance It Out, it was created by Sid Lee Paris with directors WATTS and Mathematic, who mixed VFX with live action to create a slightly deranged dance-iverse inspired by the game.
Whether you’re waiting for laundry, prepping for a date, or just plain bored, the film is packed with jigging jollity set to a Latin beat and shows how the emotional power of jive can make you glad to be alive.
