Vanish makes an emotional mark
A poignant animated campaign from the stain-remover brand portrays the invisible stains that bullying leaves on a child’s emotional wellbeing.
Credits
View on- Agency BETC Havas/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
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Credits
View on- Agency BETC Havas/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
- Animation Company Lobo
- Sound Da House Audio/Brazil
- Chief Creative Officer Erh Ray
- VP Creative Director Alexandre Vilela
- VP Creative Director Sophie Schonburg
- Creative Director Juliano Almeida
- Creative Director Paula Junqueira
- Creative/Copywriter Adriana Martins
- Art Director Ricardo Montes
- Creative/Copywriter Maria Clara Cardao
- Art Director Vinicius Oliveira
- Creative/Copywriter Marconi Filho
- Art Director Kayna Michelin
- Producer/Director of Production (HP) Ana Paula Casagrande
- Senior Producer Bia Basilio
- Producer Priscila Moscovich
- Producer Paula Ferrari
- Vice President of Business Affairs Andre Gomes
- Client Service Paula Basso
- Client Service Debora Bettoni
- Client Service Vitoria Favaron
- Client Service Gustavo Sampaio
- Media Team Erika Cabral
- Media Team Gabriel Roveri
- Media Team Guilherme Cesca
- Media Team Leticia Gonzalez
- Media Team Jessica Aono
- Media Team Mateus Dias
- Media Team Thiago Gama
- Media Team Alexandre Ventura
- Strategy/Content Team Irina Didier
- Strategy Team Nadia Cardoso
- Strategy Team Bruno Souza
- Content Team Natalia Moreno do Amaral
- Content Team Gabrielly Simiao
- Content Team Carina Nascimento
- Director Pedro Conti
- Project Director Marcia Guimaraes
- New Business Director Luiz Braga
- Project Manager Rubia Elias
- Project Manager Carolina Gorga
- Editing/Finalization Eduardo Silva Vaz da Costa
- Assistant Editor Fabio Augusto
- Assistant Editor Isabela Balbo
- Assistant Editor Marcos Tavares
- Post Production/Post Coordinator Tatiana Caparelli
- Motion Graphics Luiz Alberto Ferreira
- Compositing Diogo Girondi
- Compositing Jose Eduardo Ambrosio
- Finalization Ricardo Vaz
- Team Coordination Rosangela Gomes
- Team Coordination Ana Mendes
- Team Coordination Nathaly Lopes
- Content Strategy Mateus Rodrigues
- Lead Animator Larissa Paz
- Lead Animator Michael Maron
- 3D Animator Camila Silva
- Animator Camila Fazolin
- Animator Andre Lorenzini
- Animator Chan Tong
- Animator Mendel Mendes
- Animator Fabiano Gama
- Animatic Marcio Guerra
- 2D Concepts Marcos Felix
- 2D Concepts Joao Capoulade
- 2D Concepts Ivan Freire
- 2D Props Wilson Panassi
- 2D Props Rafael Fernandes
- Game Development Diogo Kalil
- 3D Team Coordinator Ana Mendes
- 3D Coordinator Franck Falgueyrac
- Lead 3D Modeler/LookDev Tiago Mesquita
- 3D Modeler/LookDev Lucas Lira
- 3D Modeler Natan Zuanaci
- 3D Modeler Natan Ernani
- Lead Rigging Rafael Dias
- Rigging Rafael Shiva
- Rigging Gabriel Nakata
- Matte Painting Ricardo Riamonde
- Lead Simulation Luiz Duarte
- Simulation Eduardo Dutra
- Rendering/LookDev Maurizio Grillo
- 3D Coordinator/Modeler/LookDev Diego Esteves
- Colorist Leticia Blanco
- Composer/Executive Producer Lucas Mayer
- Composer/Music Producer Silvinho Erne
- Sound Designer Rodrigo Deltoro
- Executive Producer Andrea Oliveira
- Executive Producer Carol Masseti
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BETC Havas/Sao Paulo
- Production Company Lobo
- Director Gabriel Nobrega
- Animation Company Lobo
- Sound Da House Audio/Brazil
- Chief Creative Officer Erh Ray
- VP Creative Director Alexandre Vilela
- VP Creative Director Sophie Schonburg
- Creative Director Juliano Almeida
- Creative Director Paula Junqueira
- Creative/Copywriter Adriana Martins
- Art Director Ricardo Montes
- Creative/Copywriter Maria Clara Cardao
- Art Director Vinicius Oliveira
- Creative/Copywriter Marconi Filho
- Art Director Kayna Michelin
- Producer/Director of Production (HP) Ana Paula Casagrande
- Senior Producer Bia Basilio
- Producer Priscila Moscovich
- Producer Paula Ferrari
- Vice President of Business Affairs Andre Gomes
- Client Service Paula Basso
- Client Service Debora Bettoni
- Client Service Vitoria Favaron
- Client Service Gustavo Sampaio
- Media Team Erika Cabral
- Media Team Gabriel Roveri
- Media Team Guilherme Cesca
- Media Team Leticia Gonzalez
- Media Team Jessica Aono
- Media Team Mateus Dias
- Media Team Thiago Gama
- Media Team Alexandre Ventura
- Strategy/Content Team Irina Didier
- Strategy Team Nadia Cardoso
- Strategy Team Bruno Souza
- Content Team Natalia Moreno do Amaral
- Content Team Gabrielly Simiao
- Content Team Carina Nascimento
- Director Pedro Conti
- Project Director Marcia Guimaraes
- New Business Director Luiz Braga
- Project Manager Rubia Elias
- Project Manager Carolina Gorga
- Editing/Finalization Eduardo Silva Vaz da Costa
- Assistant Editor Fabio Augusto
- Assistant Editor Isabela Balbo
- Assistant Editor Marcos Tavares
- Post Production/Post Coordinator Tatiana Caparelli
- Motion Graphics Luiz Alberto Ferreira
- Compositing Diogo Girondi
- Compositing Jose Eduardo Ambrosio
- Finalization Ricardo Vaz
- Team Coordination Rosangela Gomes
- Team Coordination Ana Mendes
- Team Coordination Nathaly Lopes
- Content Strategy Mateus Rodrigues
- Lead Animator Larissa Paz
- Lead Animator Michael Maron
- 3D Animator Camila Silva
- Animator Camila Fazolin
- Animator Andre Lorenzini
- Animator Chan Tong
- Animator Mendel Mendes
- Animator Fabiano Gama
- Animatic Marcio Guerra
- 2D Concepts Marcos Felix
- 2D Concepts Joao Capoulade
- 2D Concepts Ivan Freire
- 2D Props Wilson Panassi
- 2D Props Rafael Fernandes
- Game Development Diogo Kalil
- 3D Team Coordinator Ana Mendes
- 3D Coordinator Franck Falgueyrac
- Lead 3D Modeler/LookDev Tiago Mesquita
- 3D Modeler/LookDev Lucas Lira
- 3D Modeler Natan Zuanaci
- 3D Modeler Natan Ernani
- Lead Rigging Rafael Dias
- Rigging Rafael Shiva
- Rigging Gabriel Nakata
- Matte Painting Ricardo Riamonde
- Lead Simulation Luiz Duarte
- Simulation Eduardo Dutra
- Rendering/LookDev Maurizio Grillo
- 3D Coordinator/Modeler/LookDev Diego Esteves
- Colorist Leticia Blanco
- Composer/Executive Producer Lucas Mayer
- Composer/Music Producer Silvinho Erne
- Sound Designer Rodrigo Deltoro
- Executive Producer Andrea Oliveira
- Executive Producer Carol Masseti
Created by Havas and directed by Gabriel Nóbrega through LOBO, this touching animated film from fabric stain-removal brand Vanish explores the lasting, unseen impact that bullying can have on children.
Using the physical stains on his clothes as a metaphor for the emotional damage that bullying causes, the film tells the story of a young boy whose loneliness and insecurities grow while he suffers in silence. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
Nóbrega, partner and director at LOBO, added: "Animation has a playful aspect that allows complex topics to be presented in a light manner. It was the perfect technique to tell this story, which deals with a relevant and serious theme but needed to be conveyed in a subtle way".