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Versicherungskammer Bayern (VKB) – UFO

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A new campaign for the German insurance company Versicherungskammer Bayern [VKB] shows that it can protects against almost anything.

Created by Berlin-based Spring Brand Ideas and directed by Charley Stadler through e+p Film Munich, the 50-second spot tells an out of this world story about how VKB's blue umbrella - the copany logo - protects clients from everything... apart, maybe, from an alien abduction.

"I am delighted that the team at VBK had the courage to implement this extraordinary campaign with us," said Marion Heine, Co-Founder and CCO of Spring Brand Ideas. "'No matter what happens, we're doing it now' has become a unifying guiding principle for us across all disciplines and service providers."

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