Vice’s language lessons
An intimate portrait of a misunderstood population explains why the languages of the internet matter to the Roma people.
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Credits
View on- Agency McCann/Bucharest
- Executive Creative Director Catalin Dobre
- Executive Creative Director Ioana Zamfir
- Creative Director Ioana Enache
- Art Director Corina Ionita
- Senior Copywriter Seba Romano
- Senior Art Director Alin Badiu
- Junior Art Director Ana Sandu
- Producer Alexandru Platon
- Copywriter Catalina Badea
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/Bucharest
- Executive Creative Director Catalin Dobre
- Executive Creative Director Ioana Zamfir
- Creative Director Ioana Enache
- Art Director Corina Ionita
- Senior Copywriter Seba Romano
- Senior Art Director Alin Badiu
- Junior Art Director Ana Sandu
- Producer Alexandru Platon
- Copywriter Catalina Badea
The Romani language is dying out. Without an extensive written history, no Romani-language press, and a dwindling number of native speakers, the Rroma people are faced with a monumental task. Saving their language has to go digital.
By teaming up with Aresel Civic Platform, Vice aims to force Google to offer Rromani translations by uploading a huge amount of written content in the Rromani language.
As Roma communities suffer from bigotry, violence, and illiteracy, Vice hopes to put their language back in the SEO spotlight. Teach Google Romani, which interviewed various Romani people, was led by McCann Bucharest.
