A little drop of Lynch

Exemplifying both indigenous understandings of the natural world and colonial influence, Lynch Gin embraces the hybridity of identities.

The short spots are bright and colorful, utilizing paper cut outs and stop-motion animation to highlight the narrative. These ads recount the exploits of Eliza Lynch, who has been vilified through history as the Irish-born, French courtesan who turned an unassuming heir apparent into a bloodthirsty dictator. Not entirely true, but...what is? In these spots, Eliza Lynch represents the avant-garde spirit that inspired the brand narrative.

The full branded ident (The Secret of Guarani Botanical) is above, but the standouts really are the cut-paper social films. With fun concepts and a mix of old school photos and modern art aesthetics, the short barely-even 30-second films, directed by Camilo Guanes, show character, poesy, and style. TBWA Oniria led the pieces, and production was handled in-house.