Visit Flanders’ stewpidly funny spot
The tourist board celebrates the unique combination of Flemish cuisine and cycling culture in an eccentric story of a woman trying to bring her specialist stew to riders on the go.
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Credits
View on- Agency DDB/Brussels
- Production Company CZAR Brussels
- Director Alex Orma
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Credits
View on- Agency DDB/Brussels
- Production Company CZAR Brussels
- Director Alex Orma
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DDB/Brussels
- Production Company CZAR Brussels
- Director Alex Orma
This bonkers film for Visit Flanders (the Dutch-speaking northern part of Belgium) has found the perfect recipe to bring together the region’s culinary delights and its cycling tradition.
Directed by Alex Orma through CZAR, and created by agency DDB, the film introduces a feisty woman who’s getting in a stew about losing clients due to the continuous stream of those on two wheels just whizzing by.
It's the Tour of Flanders, also known as Flanders' Finest, the bike event of the season, and while traditionally tourists have flocked to Flanders to indulge in the classic Flemish food, stoofvleesfriet (beef stew and fries), now cyclists are prioritising speed over leisurely dining experiences.
Undaunted, the woman devises a clever – if rather disgusting – solution to getting the riders to partake in her signature dish.
