Vodafone helps recreate family traditions
In The Joy of Connection, a grandfather swims the extra mile to remind his granddaughter he loves her.
)
Credits
View on- Agency Grey/London
- Production Company SMUGGLER/London
- Director Tom Speers
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Grey/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Editing The Quarry
- Post Production Gramercy Park Studios
- Music Supervision Wake The Town
- Producer Roger Lairisa
- Creative Director Andy Garnett
- Creative Director Dan Cole
- Creative Roberto Kilciauskas
- Creative Pedro Rosa
- Executive Producer Fergus Brown
- Executive Producer Chris Barrett
- Head of Production Lesley Redrup
- Production Manager Emilia Reid
- Producer Jonny Speers
- DP Joe Cook
- Art Director Ciara O'Donovan
- Editor Paul Watts
- Colourist Ben Rogers
- Post Producer Alex Plantin
- Sound Designer Zak Kurtha
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Grey/London
- Production Company SMUGGLER/London
- Director Tom Speers
- Editing The Quarry
- Post Production Gramercy Park Studios
- Music Supervision Wake The Town
- Producer Roger Lairisa
- Creative Director Andy Garnett
- Creative Director Dan Cole
- Creative Roberto Kilciauskas
- Creative Pedro Rosa
- Executive Producer Fergus Brown
- Executive Producer Chris Barrett
- Head of Production Lesley Redrup
- Production Manager Emilia Reid
- Producer Jonny Speers
- DP Joe Cook
- Art Director Ciara O'Donovan
- Editor Paul Watts
- Colourist Ben Rogers
- Post Producer Alex Plantin
- Sound Designer Zak Kurtha
Creating a holiday ad with heart, a grandfather keeps up the family polar plunge tradition alive while his grand-daughter is abroad.
Using video chat, the elderly grandfather drives across town, holds his phone out to neighbors and friends, and shows his grand-daughter the icy waters of the ocean. He puts the phone in a waterproof case, holds it up, and then runs into the freezing water.
Using first-person POV shots, the sweetly subtle story of connection and love is a poignant reminder to call your family. Crafted by SMUGGLER for agency Grey/London, The Joy of Connection feels absolutely seamless and natural. With performances that are earnest and open-faced, as well as a nuanced use of documentary-style follow-along camerawork, Vodafone’s restrained new ad is without pretense or pretension.
