Volkswagen's new campaign gets down in the sand
Volkswagen's new campaign, The Sand Ad, hits the beaches of Argentina to play in the sand.
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Credits
View on- Agency Geometry Global/Buenos Aires
- Production Company Walden Studio
- Director Guido Cassini
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Credits
View on- Agency Geometry Global/Buenos Aires
- Production Company Walden Studio
- Director Guido Cassini
- Chief Creative Officer Tony Waissmann
- Executive Creative Director Claudio Giovanelli
- Creative Director Maria Lujan Donaire
- Creative Director Hernan Damilano
- Director Matias Pisani
- Executive Producer Karla Mendez
- DP Carlos Autor
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Geometry Global/Buenos Aires
- Production Company Walden Studio
- Director Guido Cassini
- Chief Creative Officer Tony Waissmann
- Executive Creative Director Claudio Giovanelli
- Creative Director Maria Lujan Donaire
- Creative Director Hernan Damilano
- Director Matias Pisani
- Executive Producer Karla Mendez
- DP Carlos Autor
A new campaign from Volkswagen's Amarok out of Geometry Global in Argentina sees a brand activation created for the 60 busiest days of the summer in the coastal area of Argentina, in the cities of Pinamar and Carilo.
These are the two most popular and crowded beaches in Argentina, where Amarok’s target market gathers to spend their summer holidays. The two cities are perculiar in that they are both famed for having streets made of sand and, as luck would have it, sand happens to be the best terrain on which to launch a new brand building action for VW's 4x4 truck.
Geometry Global say they have created a new media by developing the simple but creative idea of carving the Amarok's wheels with the brand’s logo. The Amarok trucks then circulated the beaches and streets of Pinamar and Carilo from very early in the morning covering more tan 40 kilometers per day and creating hundreds of thousands of logos in the sand.
Using a very pure and simple material to print the Amarok logo became a new media and most importantly, says the agency, it became a totally sustainable brand experience on the lowest budget, reaching more tan 800,000 people using just two wheels.
