Volvo focusses on the little things
A new campaign for the Swedish car manufacturer features the everyday elements of a father-daughter relationship in this sweet and stylish spot.
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Credits
View on-
- Production Company New Land
- Director Marcus Ibanez
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Credits
View on- Production Company New Land
- Director Marcus Ibanez
- Producer Erik Torell
- Creative Director Gustav Johansson
- Editor Nik Kohler
- Edit Company Cabin Editing Company
- Colorist Oskar Larsson
- VFX Company Electric Theatre Collective
- Sound Designer Mattias Eklund
- Production Service Iconoclast France
- Creative Tuva Lindvall
- DP Linus Sandgren
- Online Editor Petter Lindholm
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Credits
powered by- Production Company New Land
- Director Marcus Ibanez
- Producer Erik Torell
- Creative Director Gustav Johansson
- Editor Nik Kohler
- Edit Company Cabin Editing Company
- Colorist Oskar Larsson
- VFX Company Electric Theatre Collective
- Sound Designer Mattias Eklund
- Production Service Iconoclast France
- Creative Tuva Lindvall
- DP Linus Sandgren
- Online Editor Petter Lindholm
This new two-minute campaign for Volvo's EX30 zeroes in on the relationship between a father and his daughter and they go about their daily lives.
Directed by Marcus Ibanez through New Land the sweet, slice-of-life film starts with the father about to answer a question from his daughter; 'what means a lot to you?'
Soundtracked by the soulful Little Things Mean a Lot by Bettye Swann we then witness an array of vignettes showing bedtime conversations about ants, dance recitals, homework, haircuts and movie nights, all interspersed with trips to and from various locations in the Volvo EX30.
