We Are Royale gets meta with animated promo for Valorant

Creative and digital production company We Are Royale recently collaborated with Riot Games to produce an animated spot for Valorant, their new team-based first-person shooter game.

The promo comes on the heels of Valorant's smashing June 2nd debut and introduces the playful-yet-deadly aesthetic weapon skin line, “Glitchpop.”

Continuing their long-standing relationship, Riot tapped WAR for its vibrant animation style and experience in promoting and branding video game titles and Esports leagues. 

The spot functions like a commercial within the world of Valorant, introducing a colorful cyberpunk-themed selection of weapon skins offered in the game. If heads are not already spun by the shotgun-loving bunnies, things go full-on meta when the Glitchpop advert is briefly interrupted by a fictional Monster Burger commercial, as well as some soothing images of cats, horses, and...toast.