Production company 1stAveMachine help visualise personal style for Macy’s Spring fashion campaign.
Produced by Macy’s in collaboration with Major Behavior as well as helmed by 1stAveMachine director Tim Brown, the campaign, visualises the magic of a great outfit. Bursting with exuberant colours and quick vignettes, it captures beautiful moments of heightened reality set in everyday situations.
The compositions include an adventurous skate boarder in a color-blocked outfit moving through a makeshift wave, the ultimate self-styled photo shoot with a print-popping set for an insta-fame-worthy day in the park, and more, all celebrating the power of expressing personal style to transform every moment into an instantly memorable one.
Credits
View on- Agency Major Behavior/Chicago
- Production Company 1st Ave Machine
- Director Tim Brown
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Credits
View on- Agency Major Behavior/Chicago
- Production Company 1st Ave Machine
- Director Tim Brown
- Executive Producer/Partner Sam Penfield
- Executive Producer Michaela McKee
- Executive Producer Peter Repplier
- DP Jordan Buck
- CEO Philip Key
- Executive Producer Shayne Brookstein
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- HP Liz Lydecker
- Editor Jojo King
- Post Producer Katy Lester
- VFX Artist Michael Sarabia
- Executive Producer Derek Goldsmith
- Motion Graphics James Tobias
- Colorist Aubrey Woodiwiss
- Executive Producer Laurie Adrianopoli
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Tim Konn
- Music Supervision Premier Music Group
- Editing Cabin Editing Company
- Post Production Carbon/Chicago
- Audio Post Another Country
- Executive Creative Director Ken Erke
- Executive Producer Addie Pampalone
- Copywriter Laurenne Sala
- Art Director Anthony Alvarez
- Executive Producer Nick Litwinko
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Major Behavior/Chicago
- Production Company 1st Ave Machine
- Director Tim Brown
- Executive Producer/Partner Sam Penfield
- Executive Producer Michaela McKee
- Executive Producer Peter Repplier
- DP Jordan Buck
- CEO Philip Key
- Executive Producer Shayne Brookstein
- Managing Partner Carr Schilling
- Executive Producer Adam Becht
- HP Liz Lydecker
- Editor Jojo King
- Post Producer Katy Lester
- VFX Artist Michael Sarabia
- Executive Producer Derek Goldsmith
- Motion Graphics James Tobias
- Colorist Aubrey Woodiwiss
- Executive Producer Laurie Adrianopoli
- Sound Designer/Audio Mixer Peter Erazmus
- Executive Producer Tim Konn
- Music Supervision Premier Music Group
- Editing Cabin Editing Company
- Post Production Carbon/Chicago
- Audio Post Another Country
- Executive Creative Director Ken Erke
- Executive Producer Addie Pampalone
- Copywriter Laurenne Sala
- Art Director Anthony Alvarez
- Executive Producer Nick Litwinko