Wells Fargo says Kick Out The Doubt
Spots directed by Traktor at Stink, and created by BBDO San Francisco.
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Wells Fargo Advisors has recently launched a new campaign, encouraging investors to consider the company for personal investment planning advice.
Amidst what has been a turbulent 12 months in the marketplace, now, more than ever, many consumers are facing confusion around their investing decisions. A financial advisor from Wells Fargo Advisors can help investors quiet second guessing with a second opinion on their investment plan.
The work flips the confidence-building narrative that many competitors take on its head, by appealing to consumers’ own self-doubt when it comes to investment knowledge in a hyper-relatable way. This was a strategic choice based on research showing that affluent consumers (the brand’s target), believe they’re succeeding in many aspects of life, yet they lack confidence in their investing decisions.
Credits
View on- Agency BBDO/San Francisco
- Production Company Stink/USA
- Director Traktor
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Credits
View on- Agency BBDO/San Francisco
- Production Company Stink/USA
- Director Traktor
- Associate Creative Director Stephanie Fernandes
- Associate Creative Director Jared Johnsen
- Chief Creative Officer Matthew Miller
- Creative Director Eric Liebhauser
- Executive Producer Patti Bott
- Head of Integrated Production Louise Doherty
- Executive Producer Fran McGivern
- Editing Arcade Edit
- Editor Geoff Hounsell
- Producer Alexa Atkin
- Assistant Editor Ryan Andrus
- Post Production MPC/Los Angeles
- VFX Executive Producer Elexis Stearn
- VFX Producer Susan Harris
- Color Grade Producer Sasha Pace
- Colorist Ricky Gausis
- Music/Sound Production Walker
- Executive Producer Stephanie Pigott
- Executive Producer Sara Matarazzo
- Producer Dottie Scharr
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Credits
powered by- Agency BBDO/San Francisco
- Production Company Stink/USA
- Director Traktor
- Associate Creative Director Stephanie Fernandes
- Associate Creative Director Jared Johnsen
- Chief Creative Officer Matthew Miller
- Creative Director Eric Liebhauser
- Executive Producer Patti Bott
- Head of Integrated Production Louise Doherty
- Executive Producer Fran McGivern
- Editing Arcade Edit
- Editor Geoff Hounsell
- Producer Alexa Atkin
- Assistant Editor Ryan Andrus
- Post Production MPC/Los Angeles
- VFX Executive Producer Elexis Stearn
- VFX Producer Susan Harris
- Color Grade Producer Sasha Pace
- Colorist Ricky Gausis
- Music/Sound Production Walker
- Executive Producer Stephanie Pigott
- Executive Producer Sara Matarazzo
- Producer Dottie Scharr
The creative depicts people’s self-doubt as a disheveled doppelganger, appearing unexpectedly and encouraging them to kick out their doubt with the help of a financial advisor from Wells Fargo Advisors.
The Kick Out The Doubt campaign, developed with creative agency partner BBDO San Francisco, includes four new spots that will run on TV and OLV, with accompanying digital and social assets.
The campaign is targeted at both existing Wells Fargo banking customers who might not be aware of the company’s investment services, and new customers alike. TVCs will air nationally during the Wells Fargo Championship Golf Tournament, and will run now through the fall in four markets: Charlotte, Houston, Minneapolis, and Philadelphia.
