Whiskas whips up a purrfect world
The cat food brand’s new campaign depicts furry friends feline so happy with their mealtime experiences that they’re transported to fantastical environments.
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Credits
View on- Agency AMV BBDO/London
- Production Company BLINKINK
- Director Isabel Garrett
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Credits
View on- Agency AMV BBDO/London
- Production Company BLINKINK
- Director Isabel Garrett
- Color Electric Theatre Collective
- Sound Studio King Lear Music & Sound
- Studio Clapham Road Studios
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Creative Director Andre Sallowicz
- Senior Creative Ben Smith
- Senior Creative Dan Kennard
- HP/Agency Production Polly Lowles
- Producer Sebastian Jowers
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Art Director Brin Frost
- DP Ronnie McQuillan
- Compositor Alasdair Brotherston
- Compositor John Malcolm Moore
- Compositor Simone Ghilardotti
- VFX Supervisor / Compositor Rob Ward
- Colorist Andi Haw Shuan Chu
- Colour Producer George Blomiley
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Credits
powered by- Agency AMV BBDO/London
- Production Company BLINKINK
- Director Isabel Garrett
- Color Electric Theatre Collective
- Sound Studio King Lear Music & Sound
- Studio Clapham Road Studios
- Chief Creative Officer Nadja Lossgott
- Chief Creative Officer Nicholas Hulley
- Creative Director Andre Sallowicz
- Senior Creative Ben Smith
- Senior Creative Dan Kennard
- HP/Agency Production Polly Lowles
- Producer Sebastian Jowers
- Executive Producer Josef Byrne
- Head of Production Alex Halley
- Art Director Brin Frost
- DP Ronnie McQuillan
- Compositor Alasdair Brotherston
- Compositor John Malcolm Moore
- Compositor Simone Ghilardotti
- VFX Supervisor / Compositor Rob Ward
- Colorist Andi Haw Shuan Chu
- Colour Producer George Blomiley
Directed by BLINKINK’s Isabel Garrett, responsible for the recent collaborative Coldplay promo triumph, this delightful new film for WHISKAS celebrates cat happiness with a visit to Purradise.
Created by AMV BBDO with Weber Shandwick and EssenceMediacom, the multi-stranded campaign includes charming social media films featuring six different lands associated with cat culinary heaven – Feather Valley, Gravy Lake, Aroma Island, Mount Crunch, Pamper Plains and Surf and Turf Land. They were shot using in-camera stop motion, with CGI used only for the kibble storm around Mount Crunch. Every other element was built as a physical set.
The scrumptious colour by Electric Theatre Collective is worth paws for thought...
