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Squarespace – Winona in Winona (Extended)

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There's always something innately familiar about returning home, as if part of you has always been there.

In Winona Ryder's case, that part is slightly more prominent than most, seeing as her hometown, and many of its stores and services, share her distinctive name. 

Telling the story of the actresses return to Minnesota town that inspired her parents is this fun and friendly campaign from Squarespace. 

Consisting of a Super Bowl-running spot, Winona in Winona, short film Welcome to Winona, both from Anonymous Content's Tim Godsall, and an accompanying micro-doc by director Philippe Tremblay-Berberi, Winona Goes Home, the work's intimate chats and Fargo-esque characters paint a wonderful picture of an equally likable star and town.

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