W+K São Paulo challenges Jair Bolsanoro with So What?
With illustrations by designer and political influencer Rapha Baggas and narration from Dário Kopenawa, a leader of the Yanomami Indigenous People, this powerful spot highlights the suffering of Brazilian native tribes facing the pandemic.
)
Credits
View on- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Creative Director Mariana Borga
- Creative Director Fabiano Higashi
- Copywriter Bruno Pereira
- Art Director Ana Blanes
- Art Director Fabiano Higashi
- Digital Producer Mauricio Yamashita Junior
- Producer Regiani Pettinelli
- Producer Thais Bonizzi
- Motion Christian Balzano
- Audio facility Satelite Audio
- Production Coordinator Ana Cordeiro
- Maestro Kito Siqueira
- Maestro Roberto Coelho
- Post Production Carla Cornea
- Post Production Isadora Penna
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Sao Paulo
- Production Company Joint Editorial (In-House at Wieden + Kennedy)
- Executive Creative Director Eduardo Lima
- Executive Creative Director Renato Simoes
- Creative Director Mariana Borga
- Creative Director Fabiano Higashi
- Copywriter Bruno Pereira
- Art Director Ana Blanes
- Art Director Fabiano Higashi
- Digital Producer Mauricio Yamashita Junior
- Producer Regiani Pettinelli
- Producer Thais Bonizzi
- Motion Christian Balzano
- Audio facility Satelite Audio
- Production Coordinator Ana Cordeiro
- Maestro Kito Siqueira
- Maestro Roberto Coelho
- Post Production Carla Cornea
- Post Production Isadora Penna
Using Brazilian President Jair Bolsonaro's own words of dismissal against him, this powerful and aggressive new spot from W+K São Paulo furiously defends the lives of the native Yanomami Indigenous People and their battle against the spread of COVID.
Taking its title and mantra from a throwaway comment by Bolsonaro - replying to a journalist's question about the 5,000 deaths caused by Covid-19 with “So what?” - the spot aims to engage society and pressure the government to remove 20,000 illegal artisanal miners who are likely to become the main cause of the spread of the virus in the Yanomami reservation.
As native Brazilian leader Dário Kopenawa describes the suffering of the native tribes facing the pandemic, the film packs in illustrations by designer and political influencer Rapha Baggas alongside upsetting footage in a worthy, angry montage.
According to Fabiano Higashi, Creative Director at W+K: "The negligence of the government in regards to the pandemic and the indigenous tribes borders on insanity. Our work not only seeks to protect the Yanomami, but is also a cry of indignation."
"It is our social duty to use the strength of our work," adds Mariana Borga, Creative Director at the agency, "and our knowledge of the inner workings of communication to engage more people in fights that are usually restricted to a small group of people who are predisposed to getting involved."
